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While Tom Brady, the face of uggs clearance for over a year, may have helped to better establish the brand with men, his most recent campaign does not appear to be too much of a hit. At least among men, that is. Although male Buzz scores have trailed off after a short jump, among women they have been steadily rising since the campaign began.

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Tom Brady has featured prominently in ugg clearance advertising since last Fall and was likely chosen to broaden the brand’s appeal among men. The latest ugg clearance outlet campaign–which features TV, print and online ads–is centered on a 30 second spot called “Pink Slip”. The ad re-enacts a story that Brady told the Wall Street Journal last year. As NFL.com describes, “Long before he was a partner of ugg boots on sale, Brady would gift his offensive linemen a pair of uggs clearance cheap come Christmas time. In the commercial, uggs clearance outlet takes the long walk to his locker, where either a note to turn in his playbook or a gift from his quarterback awaits.” As you might guess, it is Brady awaiting the lineman along with a new pair of UGGs.

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The ad did score some immediate success. Buzz among male football fans immediately jumped up 5 points after the spot’s premier on November 16 and stayed there for ten days or so. As the Wall Street Journal reported too, UGGs rose to “near the top of the most-searched terms list”. The WSJ also cites Justin Bieber tweeting a picture of his own UGGs to explain this rise, although that might not explain the Buzz rise among male football fans. Since the mid-November peak, however, uggs clearance boots has been falling among men, and recently dropped back into the negative territory it occupied since before the premier of the ad. One reason for the drop-off might be because the ad simply isn’t that effective. After its premier, it was mocked by both USA Today and Entertainment Weekly, with the latter claiming that “it must be a leftover sketch from when Tom Brady hosted Saturday Night Live.